Ruth Hogben "Fan Club" Celebrating 14 Years of Marc Jacobs at Louis Vuitton06/02/2012
Ruth Hogben discusses Fan Club, her latest film with Katie Grand and LOVE Magazine which will be shown as part of the Louis Vuitton exhibition at Les Arts Décoratif that opens 7 March, and previews today on LOVE's website.
Grand says of the project: "This is the second film I've worked on with the wonderful Ruth Hogben. This time it's a short film in association with Les Arts Décoratif. Inspired by the work of Busby Berkeley, "Fan Club" focuses on a history of Louis Vuitton accessories since Marc Jacobs started at Louis Vuitton in 1997. Incidently, the first show only showed one bag, a white goatskin bag worn by Kirsten Owen. Since then the show accessories have grown and grown."
Mandi Lennard: What was your starting point for this project?
Ruth Hogben: Shoes! and happy thoughts!
ML: I know Katie [Grand, Editor-in-Chief, LOVE] loves accessories and in the LV feature in the new issue of LOVE, shoes and handbags play a large role - how much of a part did they play in this film?
RH: The shoes and bags were the starting point. Other than my girls, they were the stars!
ML: How was it working with Katie? How has your collaborative work developed now you have established a working relationship? Does it help or do you feel a particular bond as you are both women?
RH: Working with katie is super fun! It's great getting to know some one visually; she really lets me into to her world.
ML: Were you involved in the casting, look of the models, sound?
RH: We were both involved in the casting; Jess [Hallet] and Anders [Sølvsten Thomsen, LOVE's Fashion Director] did a great job. All of the girls looked brilliant and all worked so hard. It was a busy day! The sound was found when I was researching the film. I have watched loads of Busby Berkeley films!
ML: How does the final edit compare to what you had expected?
RH: The overall feeling that I wanted to create was a happy feeling, uplifting, smily and light. I think the end result has these emotions.
ML: How was the editing process for this film?
ML: How important was the use of colour in the overall look of the film?
RH: I think the pretty pink colour to the film adds to the light feeling, so the use of colour was really important.
ML: Have you met Marc Jacobs?
RH: No I have not met MJ. I hope I will one sunny day!
ML: How do you feel your work has grown compared to let's say your first film with Gareth Pugh?
RH: I feel that my work is changing and evolving as I do as a person.
ML: What next for Ruth Hogben?
RH: Ummmm......happy films!
ML: Any other comments about the film and/or the creative process?
RH: The film was a really big challenge and I loved every second of it. The team all worked so hard to make it beautiful. The girls were all so great! We had super fun making it, so I hope people will have fun watching it!