M.Goldstein at Dover Street Market27/06/2012
M.Goldstein trade in art, antiques and attire on East London's Hackney Road. They just started a three week occupation of the windows of Dover Street Market in London, with an installation entitled 'Scale & Distortion'. Centering around Atomic Age giant 'Cygan' the robot, the objects chosen challenge notions of scale - from miniature to oversized. All the mirrors in the window, from parabolic reflectors to Victorian fairground, distort the viewer and the objects, so the overall effect on entering the window space is wonderfully warped.
POST NEW: How did the installation at Dover Street Market come about?
MG: Having visited M.Goldstein, the creative team at DSM offered us the opportunity to curate and install a window. It was so great that there were no constraints on our creative vision and we were free to transform the space however we saw fit.
PN: Why 'Scale & Distortion'?
MG: As we were assembling proposals for possible windows, a group of objects suggested this idea of a warped perspective. We specialise in unusual antique mirrors and also we have a fascination for correct but out of scale objects and together this collection of objects suggested the title 'Scale & Distortion' themselves.
PN: What's the story behind the robot, 'Cygan'?
MG: Cygan was the most advanced robot for his time when he was built in 1957 in Italy. He was lauded at the Milan sample fair and Olympia in the 50s, he was quite a celebrity. Since then his history has been chequered, he has been moved from pillar to post and almost forgotten until he arrived at M.Goldstein. Now it's almost as if he's been reborn at Dover Street Market; he looks so stunning in the window. We've never been so happy for an inanimate object as we are for him!
PN: Is he for sale?
MG: Yes, everything in the window is for sale.
PN: Did the window installation work to plan?
MG: We're so happy with it. It looks like a ballet or opera set from the past about an Orwellian view of the future or something. The red curtains with the hand-painted backdrop give the whole thing the feel of theatrical magic. We feel very honoured to have been asked by Comme des Garçons to feature within their aesthetic.
M.Goldstein are Nathaniel Lee Jones and Pippa Brooks.
Photographer - Etienne Gilfillan