Streetwear lies in authenticity, when Shayne Oliver started Hood by Air in 2006 it was simply a matter of creating printed tees for his friends. The result is a genuine cult like following and a brand which has influenced a whole genre of fashion today. Here we are in 2012 and theres no massive growth, there's no expanded collections or sales, just the same core values - which is why it's a favourite of ours and so many others. Hood by Air got together with Opening Ceremony to create this video to showcase the brands latest collection.

hoodbyair.com

Megan Christiansen