We love Sean Frank's new campaign video for Casely-Hayford, bringing to life the British designers’ ice hockey inspired collection. The FW13 collection effortlessly highlights elements of the sport that have become infused into streetwear over the years, together with the more familiar Casely-Hayford brand aesthetic of bespoke tailoring. Initially debuting on Dazed Digital, the London-based filmmaker explains to the publication: “After speaking with Charlie about his ideas for the collection I wanted to portray the feelings and emotions associated with sport, the drama, the suspense, the euphoric highs and the devastating lows.” Check out the video below.

Jack Smylie